OLX (On Line eXchange) is the next generation of free online classifieds.
OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.
Our website is used in over 100 countries and in 30+ languages
From your PC (http://www.olx.com) and your mobile phone (http://m.olx.com)
Community Engagement Associate
We have an exciting opportunity for a talented and passionate Community Engagement Associate who, reporting to the Operations Manager will be responsible for all experiential and direct interactions in communities across the country.
We are looking for someone with a degree in Communication or Marketing, preferably with a focus on event marketing or community outreach, and at least five years’ experience in developing and implementing community outreach activities. You have experience in developing and setting up exhibitions/events/promotions and in working with virtual exhibitions/promotions for a leading brand/international company. You will be experienced in brand-based communication and project management. You have relationships with different types of communities such as, but not limited to, Universities, community savings associations, women groups, NGOs etc. Good communication skills and fluency in English, both spoken and written, is a requirement for this position.
The successful candidate will be responsible for the following:
Develop an annual strategy for direct seller acquisition via diverse channels such as tele-marketing, door to door and community evangelism.
Plan, budget and monitor direct marketing budget to deliver optimum results
Recruitment, training & development of temporary promotion staff directly or through credible partners
Strategic event planning and execution, overseeing all aspects of the delivery of detailed acquisition and direct marketing programs from campaign planning and set up through to fulfillment and evaluation of realized new net sellers
Establish metrics in which to measure the success of all direct marketing activities and implement these metrics across all campaigns.
For each activity, establish projections/goals in terms of expected outcomes and compare it to actual outcomes for each campaign.
Monitor direct marketing trends to consistently innovate and evolve the techniques of engaging with users directly.
Promotions management within a diverse account universe
Execution of promotions, micro but highly impacting events to educate and raise selling activities on the OLX platform in various community formations such as churches and residential neighbourhoods.
From scratch, design and develop educational programmes to directly communicate the key benefits of an online brand to local communities
Design and develop highly complex city to city events to “narrate the story” of OLX in an entertaining yet impactful way in delivering new sellers to the platform
Create relationships with community influencers and celebrities in development of key event participation partnerships
Build and develop relationships with direct marketing agencies and suppliers in order to deliver the optimum levels of performance and ensure continuous improvement.
Work with respective agencies in collaboration with the marketing team to develop creative briefs
Help in execution of collaborative education partnership with Govt and non-govt organizations at the local community level.
Responsible for coordinating designing, development and distribution of merchandise
Plan and Execute promotions / Brand events in accordance to guidelines
Analyze campaigns / events applying analytical techniques to uncover the ROI of brand engagement activities
Successful planning, ideation and execution of special events
Engage and educate users on safe ways of selling and buying using our platform
Desired Skills and Experience
BA, BSc with a minimum of Second class upper or higher from a reputable university.
Minimum of 3–5 years experience leading/managing implementation of direct marketing campaigns (in particular acquisitions) and at least 2 years in line management.
Relationship building abilities -, Pleasant and outgoing personality
Ability to manage /rapidly build a team to deliver on a common goal
Excellent written and oral communication skills
Innovative out of the box skills
Highly organized team player who can multitask with strong attention to detail
Excellent proofreading, verbal and written communication skills
Customers service oriented
Committed, positive and hardworking
Able to work under pressure and meet deadlines
Ability to contribute individually and participate in cross- functional teams