Ongoing Recruitment at GlaxoSmithKline…
|Job Title||Brand Manager Ribena|
|Location – Town / City||Ilupeju|
|Location – Country||Nigeria|
|Reporting To (Job Title)||Marketing Manager|
|Type of position||Permanent|
|Job Purpose/Scope||To undertake the day-to-day and medium term strategic marketing of the Ribena brands in order to achieve growth-, profit- and marketing objectives, within a three year planning horizon|
|Key Responsibilities||1.Develops short and medium term marketing plans by:
•Utilising processes and formats as formulated in the Marketing Way.
•Liaising with aligned agencies and internal customers such as Sales and Category Teams to elicit constructive input
•Thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalise on potential opportunities.
•Drawing up a formal brand plan for approval by Marketing Director and General Manager2.Manages the marketing mix by:
•Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.
3.Exercises control over the marketing process by:
4.Progress new product development by:
5.Liaises with Sales Management by:
6.Liaises with aligned advertising and promotional agencies by:
|Qualifications, Experience||1. A good first degree
2. 3-4 years FMCG Brand Management experience
|Competencies||•Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints.
•Insight into and understanding of consumer attitudes, behaviour and motivations
•Technical knowledge of the advertising, media and marketing research disciplines.
•Sound financial, strategic planning and project management skills required